The global intranet manager should govern the intranet, not manage it. The word “governance” is often used to cover both, but we should in fact make a distinction:
Governance is a steering framework that defines strategic goals, decision-making (who and how), accountability, and procedures for reconciling differences.
Management, on the other hand, refers to how the governance decisions and principles are put into practice. For example: the definition of guidelines and rules, life-cycle steps, processes, editorial policies, standardization, and so on.
Intranet managers responsible for large intranet eco-systems should focus on governing, not managing. Their vocation should be to help bring meaning and relevance for people using these systems.



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