In June I attended the Enterprise 2.0 Conference in Boston. At the time, I reported on my company blog that, finally, the conversation among the E2.0 kool-aid drinkers at the conference was getting practical. They were actually talking about how to maximize ROI on social collaboration platforms.
My key take-away from that conference was that tying your Enterprise 2.0 efforts to real, measurable balance sheet issues is the best way to quickly yield a positive return on your investment. Six areas mentioned at that conference as areas ripe for Enterprise 2.0 improvement were:
- Sales acceleration
- Better inventory replenishment
- Time savings
- Faster ramp up of new employees, faster to productivity
- More diversity in collaboration groups that can lead to better innovation
- Reduced training costs



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