BT puts return on investment value on social media for employees

It is difficult to measure the return on investment from social media. But Mark Morrell, intranet manager of BT, is prepared to hazard a guess.

"We know anecdotally it has saved a lot of time, and where we have beat competitors to a particular bid because we have been able to get information together quickly," he says. "For every £1 we spend on the intranet we believe we get £20 back."

Source: www.computerweekly.com Posted by supportsupport 695 days, 1 hour, 41 minutes ago
Tags: Case studies, enterprise 2.0, ROI, Strategy category: Social intranet & Collaboration
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