Great web content is elusive for most. But, at its core it involves just a few small, yet consistent areas of focus.
For the past several weeks, we have been involved in helping a client with their HR content. In preparation for migration to a new intranet platform, they’ve asked us to rewrite, edit and/or introduce navigation for hundreds of pages. Much of this content was created for print use. A lot of it is currently posted as PDF files.
After reviewing more than 150 pages already, I’m seeing a consistent pattern and thought I would share some of the findings. Here are some of my suggestions we’ve given to the content owners...



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