Beware the social media agency con

Social media agencies promise the world but do they actually deliver? ‘Get return on investment from your social media’ and ‘we offer advice about the most suitable social media tools and technologies for your business’. Just a couple of website claims.

Malcolm Davison, of writingfortheweb.co.uk, explains that a social media consultancy needs an intimate knowledge of the relevant internal and external channels for the industry/sector/location concerned.

Source: writingfortheweb.tumblr.com Posted by MDavisonMDavison 141 days, 3 hours, 32 minutes ago
Tags: social intranet, social media, Social Workplace category: Social intranet & Collaboration
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