Case study: Crowdsourcing the name for a new social intranet - Intranet Blog - ThoughtFarmer

At Oxfam America, we wanted employees to feel a sense of ownership over the new social intranet, so we had them choose the name themselves. We crowdsourced the name in a structured way that involved employees from around the globe and gave every employee a voice and a vote.

Business need: Unite a globally dispersed staff

Source: www.thoughtfarmer.com Posted by adminadmin 283 days, 19 hours, 43 minutes ago
Tags: Case studies, Crowdsourcing category: Management, Governance & Strategy
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