I’ve seen ‘gamification’ mentioned several times over the last few months, and each time I viewed the word with a little bit of annoyance and a certain amount of suspicion. What does it mean? Why are people using it? And is it contagious?
I must admit (proudly) to not often coming up against words I don’t know the meaning of, and it embarrassed me slightly. After all, this is my field – technology engagement, employee engagement – if there’s a new management fad going round, I generally want to be on it. At least so I can say it’s a management fad and dismiss it with a (slightly camp, albeit) wave of my hand.
There was a cocooned safety in not knowing what it meant, but also a danger. I’m a consultant. What if someone asked me about it? Would I look stupid? Out of the loop? Not up with the latest trends? Would I have to find a longer, more complicated, word to distract them?
And so it was with trepidation that I clicked this link on Twitter this morning, posted by Guardian Tech (@guardiantech) - From Angry Birds to Draw Something: how gamification can work for you...