Mike Caldwell, Nike's global director of brand knowledge creation and sharing, credits the intranet with improving communication between Nike headquarters in Beaverton and the international offices, which account for more than 40 per cent of the company's $US6 billion in global footwear sales. That's not bad for a project that cost Nike just about $US3 million to develop, notes Caldwell, a runner himself who has cross-trained in a variety of roles ranging from sales to IT since joining the company in 1983.
Shortening the Time-to-Sneaker



