The enterprise band wagon is getting big. In fact, it's more like the Enterprise 2.0 barge now. Most enterprise software that is new or has been updated in the last several years tries to lay claim to some E20 credibility. Whether in its SOA-ness, SLATES conformity, or simply its addition of some rounded corners, reflections and drop shadows, they all seem to have some E20 in there. Asking "Is it E20?" is almost like asking, "Will it blend?" The answer is always, "YES." So where is the uniqueness that sets E20 systems and strategies apart?
The answer to these questions, I believe, can be found in some emerging Enterprise 2.0 trends. The rash of recent conferences (Gilbane, Collaborate 2010, AIIM and the Web 2.0 Expo), analyst reports and punditry converge on three important trends in Enterprise 2.0:
- Users first (after all there is no E20 without them)
- Process importance (because this is where "real" work gets done)
- Ambient metrics (because this predicts what really matters)



