‘Social’ is now standard in the world of intranets, yet success with social intranets isn’t quite so common. There are many pitfalls to avoid and decisions to make, so it’s not simply a matter of enabling the commenting capability on a CMS (though that’s a good start), or starting a Yammer network.
Here are six key tips for being successful with a social intranet initiative.
Align with business objectives
This may seem like a given, but a social intranet initiative must be aligned with a business’s stratgy and objectives. If a business isn’t genuinely focused on implementing and executing its strategies with the benefits of social capabilites in mind, the ‘success’ of the social intranet is immediately limited. Having social in mind means actively aiming to capitalise on the capabilities, data and intelligence that come with adding a social, collaborative layer to an intranet.