Social media policy is usually not perceived as an exciting topic, yet at this stage of the industry nothing could be further from the truth.
It should now be considered a primary enabler as enterprises develop — or update — their social business strategies. Because of this perception, one of the more powerful and transformative tools in the social business arsenal will be left to languish unmodernized by many, making the organization do too much work, assume too much downside, and ignore important upsides.



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