Content Strategy: How to Diversify Your Content - Marisa Peacock

Where does your site’s best content come from? If you don’t know or if you’re producing it, there could be a problem. Diversifying your content’s sources is key to providing content that represents different perspectives about relevant topics. As well, by diversifying sources you can help facilitate a collaborative workflow.

But how can you begin to get others to create and share content? If your company already has an intranet or uses social collaboration tools such as Yammer for communicating, that’s a great start. You can simply put out an All Points Bulletin for specific content. However, if your company has a culture that isn’t yet conducive to sharing information with others, you might have to start with basic strategies.

Source: www.cmswire.com Posted by JennyWilliamsJennyWilliams 427 days, 2 hours, 25 minutes ago
Tags: Content, Content Strategy, Writing category: Content & Communication
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