Content Strategy: More than a Bunch of Tactics

By Kristina Halvorson I know this will likely come as a shock to many of you, but I have a Twitter alert set up for “content strategy.” It’s really extraordinary how the tweets about content strategy have EXPLODED over the past few months.

A year ago, maybe I’d see one or two a day. Now, hourly, it’s mentioned dozens of times. The thing that fascinates me is that it’s being used in about a hundred different contexts to mean a hundred different things. 

Now, I don’t really care that people are using the term inconsistently. I’m not altogether invested in figuring out The One and Only Definition. What bugs me is that we seem to be missing the point altogether.

Source: blog.braintraffic.com Posted by Helen79Helen79 763 days, 2 hours, 7 minutes ago
Tags: blog, Content Strategy, Strategy category: Content & Communication
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