Content Strategy: The skills conundrum | Intentional Design Inc.

A content strategist should have a range of skills that span the particular practice area. Going back to my metaphor of the medical field, a dentist will have a different set of knowledge than a pediatrician.

Similarly, a content strategist in a PR agency will require different skills than one focusing on user assistance. While both content strategists will have common baseline knowledge of content, the specialties could be significantly different.

Source: intentionaldesign.ca Posted by supportsupport 706 days, 12 hours, 52 minutes ago
Tags: Content Strategy, Skills category: Content & Communication
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