A case study about the role social media plays in maintaining and growing a powerful, engaging, and results-producing culture at a Chicago area custom software development firm, Geneca. Written by guest blogger Jerry Carducci.
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A few months ago, in his most recent SMinOrgs S.M.A.R.T. News Digest, Jerry Carducci shared ideas and examples of how social media can be used to build and reinforce organizational culture. As promised, he now follows up that post with a case study about the role social ...



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