Intranet Lounge

During a recent talk on content curation, I showed a page from American Electric Power's intranet that included news about the company from external sources. Several in the audience wondered how the communicators at AEP curated that content, so I asked Internal Communications Director William Amurgis for a quick rundown. Instead, he replied with an email that was good enough to be a blog post—and William gave me his permission to turn it into one.

William Amurgis Director, Internal Communications, American Electric Power:

We've explored automated feeds over the years, and found them to be either too inclusive (too many redundant or irrelevant stories) or too exclusive (missing key stories or sources). So, we assign someone the task—which takes about an hour a day, or less—of searching for relevant news from the external media, and re-publishing the news on our intranet.

We have an agreement with an organization that permits us to republish from many sources, including major newspapers, magazines, and trade journals. We also use various alert systems and e-mail subscriptions to help with the story discovery.

Source: holtz.com Posted by