Do only half your readers understand you?

If you are writing for your staff in a work environment or for the general public at large you must be prepared to adapt the way you communicate.

Malcolm Davison makes the point that 12 million adults in the UK have literacy skills equivalent to an 11 year-old or younger. A number equivalent to half the UK workforce. He asks - Are you modifying the core content of your intranet to match this reading level?

Source: writingfortheweb.tumblr.com Posted by MDavisonMDavison 162 days, 6 hours, 9 minutes ago
Tags: readability, reading age, web writing category: Content & Communication
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