Does your intranet make a difference for your customers? @NetJMC

How does your intranet help your customers? I mean your external customers. The ones who buy and use your services and products. The ultimate purpose of an intranet

The ultimate purpose of an intranet is to help an organization better serve its customers or the public in the case of governments.

In the “intranet world” there’s a tendency to forget that. We too often talk about improved communication, collaboration and task efficiency as if they were objectives in themselves. There might have been more executive support years earlier if our language had been more business-oriented.

But times are changing and the results from this year’s Digital Workplace Trends survey will hopefully provide 2 things:

  1. A sense of progress in aligning intranets to business needs, be it business towards customers or services for users

  2. Ammunition for those who need to push internally to go further in this direction

Source: netjmc.com Posted by supportsupport 323 days, 21 hours, 6 minutes ago
Tags: Management, Strategy category: Management, Governance & Strategy
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