Emerging from the fog?

Malcolm Davison makes the case that through clearer web communication with our audiences - both internally and externally - it’s possible to cut the workload for front line staff, resulting in huge financial savings. He explores why bureaucratic text is so hard to eradicate - and describes the motivational and practical benefits experienced when commonsense finally prevails.

Source: writingfortheweb.tumblr.com Posted by MDavisonMDavison 176 days, 4 hours, 33 minutes ago
Tags: bureaucracy, clear communication, gobbledygook, Writing category: Content & Communication
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