Put simply, Enterprise 2.0 is the use of Web 2.0 tools in a commercial/business context where business value is determined through the contributions of participants.
Web 2.0 is the term for web-based tools and services that enable (and often improve with) user participation. The most well-know examples of this technology is found in sites like YouTube and Amazon where user ratings make it easier for other users to find what they are looking for, or Wikipedia, where users provide all of the content. The majority of these technologies began with consumer-facing sites, but it didn’t take long for people to find ways of applying these ideas to the enterprise.
(Enterprise 2.0 is also commonly referred to as Enterprise Web 2.0, Enterprise networking and Intranet 2.0. Intranet 2.0 is the use of Enterprise 2.0 technologies within the intranet. For the purposes of this article we will refer to Enterprise 2.0 technologies.)



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