Social networking is no longer a curiosity for enterprises. It has become an area of major interest and investment.
Trite as it may sound to declare that social is the new black, social networking -- meaning software that enhances communication and collaboration through identity-oriented connections -- is in vogue. The reason is that it works, as organizations like Citibank, Wells Fargo, and the U.S. Department of State plan to attest at the Enterprise 2.0 Conference, which begins on November 8th in Santa Clara, Calif.



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