Enterprise 2.0 and ROI : forget the “whether” and focus on the “how”. | Bertrand Duperrin's Notepad

Even if the concep of ROI, in its traditional sense, hardly hardly works for enterprise 2.0, overlooking the question of tangible benefits tha should be expected is impossible.

But the reasonnings on this issue suffer from a noticeable bias : technology is assessed in the current context while it needs organizational and management changes to deliver its effects.

So there are few chances to have a solid demonstration if the focus is kept on the existence of ROI without a joint reflexion on how to make it happen.

Source: www.duperrin.com Posted by beebee 606 days, 9 hours, 31 minutes ago
Tags: enterprise 2.0, ROI category: Social intranet & Collaboration
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