I know we don’t need any more buzzwords, but at the same time, HR and corporate organizations really seem to hate calling their internal blog, wiki, networking and collaboration tools “Social” media. There is good reason for this as most organizations are not trying to encourage social behaviors at work, but professional networking, increasing connections, and sharing knowledge.
The tag “social” just does not work. What it feels like to me is that these are just digital interactions within the organization, and that’s quite high level, but in addition to the word “social” I personally don’t like the word “media.” To me, media is old school – it’s what I do consume when I pick up a newspaper or turn on the TV. I know that in a strict definitional sense, media is exactly what blogs and wikis are, but media does not allow for the interactive nature of the technology.



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