There are two common questions that potential clients often ask us about Socialcast:
“What are some practical applications to my business?” and, “what’s the ROI of an employee social network?
The best answer to these questions has come from doing a significant amount of research in exception handling and management in the enterprise. I’ve had the pleasure of participating in the Deloitte Center for the Edge workshops, lead by John Hagel (who writes a phenomenal blog for the Harvard Business Review alongside John Seeley Brown, whom I’ve taught with at UC Irvine’s MBA program).
These workshops have taken the idea of exceptions out of the realm of software programming and brought them into the daily workflow of everyday employees. Now, when clients ask about ROI and practical applications of social networks, we respond with our findings from our own clients as well as what we’ve discussed at the Center for the Edge.



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