Feed The Monster - Part I: Turning Employees Into Journalists - Toby Ward

Communicators and content managers frequently fret over the challenge of 'feeding the monster'. The monster in question is the intranet; the food is 'content'.

One of the most frequent questions posed to me by communicators and content managers is, “How often should we update our home page?” Hopefully this issue was largely addressed in pre-launch planning. Unfortunately, it is rarely given much more than passing thought until the monster goes live and the masses start stampeding to it for enlightenment. One solution to the hungry intranet challenge is to turn employees into journalists.

Source: www.prescientdigital.com Posted by beebee 441 days, 21 hours, 32 minutes ago
Tags: Communication, Content, Content Strategy, km category: Content & Communication
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