Find out what customers really care about: Gerry McGovern

It started with a card sorting study of a tourism website. On individual cards were tasks such as accommodation, vacation packages, planning a trip, top attractions, special offers, etc.

In workshops, I would go through a time-consuming process of getting people to put these cards into groups with the objective of helping this website design a more intuitive navigation. But the exercise was cumbersome and it was often hard to see clear results coming out of it.

Source: www.gerrymcgovern.com Posted by adminadmin 557 days, 19 hours, 41 minutes ago
Tags: Content, Content Strategy category: Content & Communication
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