For an Effective Intranet: Throw Out the Corporate Home Page - John Brunswick

Relevancy is value. In a world where projects are justified through ROI analysis it is odd that most of today's corporate intranet "Home Pages" consistently supply users with an exceptionally high noise to signal ratio.

Instead of acting as enablers, they pour an overwhelming maze of information onto users - with questionable relevancy. Does it really make sense to use a key touch point in the enterprise to bombard users with low relevancy global information?

Source: aiimcommunities.org Posted by adminadmin 709 days, 19 hours, 51 minutes ago
Tags: Content, Content Strategy, Homepage category: Content & Communication
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