Yammer is the enterprise social network that launched in September 2008. Initially a Twitter clone for the corporate world, the startup has since graduated from microblogging to offer a more Facebook (Facebook)-like platform for businesses.
Along the way, Yammer has faced stiff competition from dozens of replica services. Still, it has managed to secure $15 million in Series A and B funding rounds to tackle the internal social media needs of its enterprise clientele.
Today, we know Yammer as the opposite of a flash-in-the-pan service, sitting pretty with more than 90,000 customer companies and organizations — amounting to 1 million users in 135 countries using its information network. In an interview with Mashable, Founder and CEO David Sacks explains how Yammer’s attracted a client base that includes more than 80% of the Fortune 500.
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