In the recent past I have been blogging over here a couple of times already on some of the amazing piece of work that BASF (disclaimer: An IBM customer) has been doing over the course of the last year or so on becoming a Social Business and behave and act as such.
Living Socialis no easy task, for sure, but with a bit of perseverance, commitment, resilience, and a couple of other key important traits BASF has been demonstrating it’s now possible to a...


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