How does content strategy differ from corporate communications strategy?

Since posting Content strategy: the essential link, a few people have asked what the difference is between content strategy and corporate communications strategy. Are they not the same?

The answer is no, certainly not. But the two are integral and complementary, rather like a Russian doll.

Neither a corporate communications strategy nor a content strategy has a set format. Outputs differ between organisations and strategists, especially while content strategy develops as a discipline.

Source: blog.drcc.co.uk Posted by supportsupport 497 days, 9 hours, 2 minutes ago
Tags: Content Strategy category: Content & Communication
Clicked: 34

No comments yet, be the first one to post comment.

To post your comment please login or signup
Top