I have a lot of customers and I’ve worked on a whole lot of Intranet projects and for the first time in my life, I have a client that does actually HAVE an editorial content plan for each of their portals (both geographic and business). It’s not a single aligned editorial plan, but the nature of the organisation means that doesn’t need to be the case.
With each internal communicator having such a plan, and a series of personae, it was possible to run a workshop testing real content in different display options and assessing the impact of that content structure on...


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