How the AHA Promoted Use of Its Social Intranet - Ann All

Social communications are, in theory, great at helping break down information silos within organizations. Yet using multiple social platforms can actually result in the opposite effect, creating even more silos than before. When I wrote about this in December, I stressed companies should exercise control over the choice of social technology but not its use.

Another key is collecting social communications in a central hub, so everyone can benefit from added transparency. Because many companies already use intranets to share information, they are a logical candidate for this kind of centralization. I was so intrigued after attending a webinar about social intranets that I decided to contact the American Hospital Association, one of the organizations that shared its experiences, to hear more about its deployment.

Source: www.itbusinessedge.com Posted by adminadmin 389 days, 1 hour, 10 minutes ago
Tags: Case studies, social intranet category: Management, Governance & Strategy
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