How to Beat the Social Software Adoption Blues - Michael Idinopulos

Does social software adoption have you singing the blues? If so, you're not alone.

In the enterprise social software world, everyone's talking about adoption. There are breakouts on it at Enterprise 2.0. Lots of smart people are blogging about it. There's LinkedIn forum. There's even a whole Council dedicated to social software adoption.

Why is adoption such an issue?

The standard response is to blame organizational culture. Eavesdrop on adoption conversations and you'll hear things like this

  • "Corporations incentivize for knowledge-hoarding."
  • "People over 30 just don't get social networking."
  • "Workers aren't comfortable with transparency."
  • "We have a culture of email that's hard to change."

To borrow a phrase from always-quotable Dennis Howlett: What a crock.

To borrow another phrase from the also-quotable Pogo: We have met the enemy and he is us.

Source: michaeli.typepad.com Posted by supportsupport 605 days, 9 hours, 19 minutes ago
Tags: adoption, enterprise 2.0, microblogging, Social, Social Software category: Social intranet & Collaboration
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