How we increased feature news traffic by 53% - Luke Oatham

At the start of October we introduced the next step in our strategy to improve engagement with news stories on the intranet. A month later we are seeing a 53% increase in traffic.

News story pageviews comparing October (blue) to September (green)This increase in news story traffic started when we introduced a "Related stories" advert box, placed top-right of feature news pages. Nothing clever. It's a simple text box containing a bulleted list of links to past stories.  A maximum of 3 links, with some...

Source: intranetdiary.blogspot.com Posted by beebee 556 days, 53 minutes ago
Tags: Content, Content Strategy category: Content & Communication
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