A few weeks ago, I wrote an article about strategies for engaging your visitors. In it, I expanded on four different techniques to keep visitors to your website engaged and active. One of the strategies was using virtual rewards and status — also known as game mechanics (or funware) — to increase website engagement.
Websites and applications like FourSquare, StackOverflow and Farmville all use game mechanics to attract and retain users. Even not-so-obvious websites like eBay and Yelp! have aspects of game mechanics baked in to the functionality.



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