Intranet ROI: It's in the Functionality, Not the Design

You need to identify the return on investment (ROI) for your Intranet project. What's going to give you the most bang for your buck — design or functionality?

Does it Come in Green?

Intranet projects are typically owned by one of two camps — IT or Marketing. Generally speaking IT projects tend to focus on the technology, be that large enterprise platforms like SharePoint or smaller open source CMS systems. Marketing projects tend to focus more on design.

Source: www.cmswire.com Posted by beebee 537 days, 1 hour, 40 minutes ago
Tags: Management, ROI category: Management, Governance & Strategy
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1 comment posted.

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    Intranet ROI: It's in the Functionality, Not the Design
    Friday, December 03, 2010 3:51:46 PM GMT

    kevincodykevincody 535 days, 5 hours, 37 minutes ago said:

    I disagreed with this post for a number of reasons. Fundamentally because design is more than just aesthetics, it also influences usability.

    Just as importantly though I think the post reinforces the divide between marketing and IT. All of our clients are marketers and while for others, collaboration and sharing ideas is part of the job, for marketers it *is * their job - and hence why they need well designed, usable and functional intranets.

    I've posted a longer response on our blog: Why intranet design is just as important as functionality

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