Intranet news needs good headlines too - Mich-communication

There are a gazillion articles out there about how to write great online headlines but they tend to fixate on company internets and blogging and how to attract readers through SEO. What about the humble intranet? Writing headlines for a “captive” internal audience is a discipline in itself.

Message

It’s a given, but as always, everything should relate to your message. Your headline still needs keywords so the reader can quickly determine that this is the right content for them. And since internal search engines are not the best, think about how your headlines will be displayed in a search return. Can the reader quickly find the content they want, even six months later, based only on your title?

  • Tone
  • Be honest
  • Get rid of the company name

and more tips..

Source: michcommunication.wordpress.com Posted by adminadmin 196 days, 28 minutes ago
Tags: Communication, Content category: Content & Communication
Clicked: 14

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