Jargon test your intranet - Catherine Grenfell

Jargon is generally language that applies to a particular trade, profession or group of people. Within organisations jargon can be like secret shorthand, with many variations, including abbreviations, made-up words and acronyms. Who has ever been on a Genesis project or had to go to a meeting in the CQ building?

The intranet can suffer and benefit from this collective organisational shorthand. Good intranet teams need to ensure any jargon used on top level pages such as home page and landing pages is appropriate.

For example, ‘Richard’s blog’ might be highly appropriate when it is owned by the CEO, often referred to and covered during induction training. On the other hand, ‘OSKA’ might be used as the name of the online training system based on the software used, and have no real relevance at all to staff.

Source: www.steptwo.com.au Posted by supportsupport 558 days, 13 hours, 13 minutes ago
Tags: Content, Content Strategy, Writing category: Content & Communication
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