LL Bean makes old-model intranet shine with great content - Matt Wilson

How do you fix a messy intranet? For a lot of companies, the answer would be to buy the newest or shiniest intranet platform and let the information technology crew shoehorn the existing content into it.

LL Bean didn't do that.

"The reality is, we are an outdoor-apparel, product, customer-service, customer-oriented company," says Corporate Communications Manager Marnie Flynn, a speaker at Ragan Communications' 2011 Intranet Summit in November. "Most of our resources need to go to serving the customer."

Source: www.ragan.com Posted by adminadmin 250 days, 2 hours, 53 minutes ago
Tags: Case studies, design, Strategy category: Management, Governance & Strategy
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