Managing Change: Communicators need to find ways to thrive, not just survive by Peter Schram - IABC

Let’s face it: Professional communicators are dealing with an unprecedented pace of change.

Technology is the most obvious provocateur. Over the past few decades, professional communicators have borne witness to astounding technological change—the rise of the Internet, the empowerment of consumers through social media, the adoption of mobile devices, the emergence of new media channels, and the increasing influence of social media. Each has had an impact on our view of communication and the way we approach our audiences.

Source: www.iabc.com Posted by beebee 445 days, 1 hour, 49 minutes ago
Tags: Management, Social, technology category: Management, Governance & Strategy
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