Navigation is for losers! - J. Boye

The game is changing and there’s a major shift happening in the way we design websites. I’ve been in endless meetings with heated discussions over website or intranet navigation and information architecture. Should the navigation be aligned following departmental structures, product lines or copied from the competitors?

Once the navigation has been decided, the actual implementation often turns out to be complex and expensive. Subsequently, online analytics has unfortunately shown that the navigation is...

Source: jboye.com Posted by adminadmin 245 days, 2 hours, 59 minutes ago

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