Is good navigation important? A client recently asked me: “Navigation, isn’t that a bit old hat? I mean, this is the time of Google. Doesn’t everybody just search?”
No, they don’t. Good navigation and good links are vital for the success of a website. A search feature is an added bonus, sure. But if you have one, it has to be as good as Google or even better.
Less than 5% uses the search feature Google might be insanely popular but that doesn’t mean the search feature on your website is too.



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