One voice - the impossible dream - Thoughts on web writing

One voice - the impossible dream Training thousands of staff to write in a company style on an intranet and to faithfully follow verbal branding guidelines to the letter is not going to achieve the desired end result. Malcolm Davison explains why.

Source: writingfortheweb.tumblr.com Posted by MDavisonMDavison 156 days, 5 hours, 27 minutes ago

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