Outside-in social media skills - Richard Dennison

With the continued growth in both volume and influence of social content inside organisations, how should internal comms managers respond?

How can an internal comms manager keep up with the buzz in social channels inside their organisation?

You can try to use technology to monitor the buzz, but the only really effective way to keep up with what’s going on is to be in the thick of it yourself … connected to those with the greatest influence and to those who comment about the bits of the business for which you have responsibility. Internal comms managers need to be the super-networkers inside an organisation … the alternative is to become out-of-touch and irrelevant.

Source: richarddennison.wordpress.com Posted by beebee 1560 days, 16 hours, 8 minutes ago

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