This is part 1 of a 3-part series on senior manager blogging inside the enterprise.
Where are the real web logs?
It’s easy to forget that the word “blog” originated from “web log”, meaning a journal or diary published on the web. The idea of “web log” underlines a key requirement for a blog. It is supposed to be the “voice” of the blogger. Remember the Vichy blog fiasco on the worldwide web in 2005? Today, something similar is happening inside companies.



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