ROI Redux In A Knowledge-Based Economy - Kristina Mausser

It’s tough to quantify Return on Investment (ROI) online. It makes sense that organizations need to justify marketing expenditures on activities or investments that help to meet their business objectives. For many, business decisions come down to the basic Biz101 equation of:

ROI = (Gain from Investment – Cost of Investment) / Cost of Investment

Without it, budget allocation would simply be an irrationally emotive decision based on the whims of its spender.

Source: digitalword.com Posted by beebee 622 days, 12 hours, 39 minutes ago
Tags: enterprise 2.0, knowledge management, ROI, Social Software category: Management, Governance & Strategy
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