Seven ways to be ‘relevant’ - Rachel Allen

The International Association of Business Communicators (IABC) held its world conference in Canada this month and as I was unable to go I’ve been reading as much as I can about what went on across the pond.

A couple of sites I’ve come across have highlighted the seven crucial communication roles that were discussed at the conference.

You can read their original posts here and here. Steve Crescenzo, principal of Crescenzo Communications in the US, cautioned that if communicators don’t take these changes into account, they “run the risk of becoming irrelevant in their organisations”.

Source: www.rachallen.com Posted by supportsupport 707 days, 16 hours, 46 minutes ago
Tags: Content, Content Strategy, Writing category: Content & Communication
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