In my last post ‘Is your culture right for collaboration tools to improve internal communications?‘ I gave my view on the corporate environment needed to encourage internal communications professionals to welcome collaboration tools being used by employees. Internal communications need to realise they are not the sole people who can communicate using the intranet. Neither are their official channels the only route to communicate with other employees.
If you threw a stone into a pond it wouldn’t just be the size of the splash the stone made but the ripple effect that went as far as the edges of the pond. Instead of success being the perfect execution of the stone being thrown, it is also the number and size of the ripples and how far they spread across the pond.