Social Collaboration Can Drive Significant ROI for Business - Rich Blank

What's the ROI of social?

For almost 20 years, organizations and executives have asked that question, demanding a hard financial payback when considering an investment in social and community platforms. At a macro level, they want to know, how does a concept like “social collaboration” directly impact the status quo and improve:

  • Sales, product innovation and speed-to-market of new products?

  • Customer satisfaction and employee engagement?

  • Cost savings and operating efficiency

Source: www.cmswire.com Posted by adminadmin 340 days, 16 hours, 44 minutes ago
Tags: ROI, Social category: Social intranet & Collaboration
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