Social intranets: Not just for knowledge workers - ThoughtFarmer

Mountain Equipment Co-op (MEC) sells kayaks and mountain climbing gear out of retail stores across Canada. The majority of MEC’s 1500 employees spend their time stocking shelves, maintaining displays, working the registers and answering questions from their outdoor fanatic customers.

With such a small portion of staff who sit in front of computers all day MEC is not exactly the poster child for a collaborative social intranet that makes knowledge sharing easy. And yet, after 18 months their social intranet, named Mondo, has taken on a huge role in the company’s culture and has seen outstanding adoption.

(Check out the full MEC case study with lots of graphs & screenshots.)

Source: www.thoughtfarmer.com Posted by beebee 371 days, 17 hours, 51 minutes ago
Tags: Case studies, Social, social intranet category: Management, Governance & Strategy
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